Digital Marketing and Communications
Entry requirements
UCAS Tariff
GCSE English language and mathematics at a minimum of grade C or grade 4. 48 UCAS points: ? A-levels ? BTEC ? Cambridge Technicals ? Access to HE ? Overseas qualifications judged to be equivalent to above.
About this course
Marketing is rapidly changing with employers expecting graduates to step directly into a role with a wider knowledge of digital communications and social media, and how to reach their target market using a wider range of channels than in the past.
The foundation degree provides students with a broad overview of the business environment, especially from a marketing perspective, where the emphasis has moved away from satisfying wants and needs to providing experiences.
We work with local employers in the digital marketing field, and have identified a need for content management, as well as technical skills. A specific requirement of employers is the proven ability to manage, monitor and evaluate digital projects, plus practical skills such as Project Management, Marketing and Social Media Marketing.
There is a strong academic underpinning which is assessed using more traditional methods. Students are assessed on a range of practical work, which is more skills oriented, such as portfolios and digital artefacts.
This two year course contains modules that provide students with career and employability skills, which will allow them to develop a Personal Development Plan and evidence professional competence in the key elements of the recruitment process. The Project Preparation module allows students to develop a 2,000 word proposal to be suitable to present to a potential employer, or a potential funding provider should the student wish to set up as a freelance.
The course teaches students to be aware of the dynamic nature of the communications and marketing environments in how to identify target markets and generate effective content for those audiences using the most appropriate medium. A large percentage of the assessment is linked to ‘real-world’ examples and case studies.
The course incorporates professional competencies by mapping directly to the Certificate in Professional Marketing (Digital Marketing) of the Chartered Institute of Marketing (CIM).
The courses at University Centre Peterborough are studied in smaller class sizes compared with other universities, a typical class size is under 30 students.s under 30 students.
**Please note** - it is possible that this course may become an approved Higher Technical Qualification.
Modules
YEAR 1 (LEVEL 4)
Academic & Professional Skills (15 credits)
Digital Asset Development (30 credits)
Writing for Media Platforms (15 credits)
Insight into Marketing (15 credits)
Employability Skills & Career Planning (30 credits)
Introduction to Graphic Design (15 credits)
YEAR 2 (LEVEL 5)
Copyright, Images Ethics (15 credits)
Social Media Marketing (15 credits)
Work Based Project (30 credits)
Understanding Consumer Behaviour (15 Credits)
Measuring Success (15 credits)
Integrated Advertising (30 credits)
A typical 15 credit module is 150 hours includes 36 hours of tutor led delivery and 114 hours of recommended independent study. A typical 30 credit module is 300 hours includes 72 hours of tutor led delivery and 228 hours of recommended independent study. A full-time student should expect to undertake 30 additional hours per week during term-time.
Assessment methods
YEAR 1 (LEVEL 4)
90% Coursework
10% Practical Exams
YEAR 2 (LEVEL 5)
85% Coursework
10% Written Exams
5% Practical Exams
The following classifications are determined by the above calculation:
70%+ Distinction
60-69% Merit
40-59% Pass
0-39% Fail
Tuition fees
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The Uni
University Centre Peterborough
University Centre Peterborough Campus
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