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Marketing

Entry requirements


A level

B,C,C-B,B,C

Access to HE Diploma, to include 45 credits at level 3, 30 of which must be at Merit

International Baccalaureate Diploma Programme

26

Leaving Certificate - Higher Level (Ireland) (first awarded in 2017)

H3,H3,H3,H3,H4

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)

DMM

Scottish Higher

B,B,B,B

T Level

M

UCAS Tariff

112

About this course


Course option

3years

Full-time | 2024

Subject

Marketing

On this course, accredited by the Chartered Institute of Marketing, you can explore the fast-moving world of marketing, develop real skills, gain cutting edge knowledge and become an outstanding business professional.

This course brings marketing to life with inspiring, real-world experiences. It’s a dynamic, competitive world for marketers today, which is why we will equip you with much more than marketing knowledge. Your future employers are seeking skills that we develop with you; meaning you leave us with many valuable experiences giving you an edge at interview and in the workplace.

Everything you study will be anchored to today’s business world. You will be looking at small local businesses right through to the leading brands, as well as upcoming trends in key marketing areas, such customer behaviour and digital communications.

Gain an understanding of marketing in a real-life context along with essential digital marketing skills, and develop management awareness in areas such as finance, people and organisations. Use this marketing knowledge to make key decisions and consider the different ways businesses operate around the world.

You will begin to shape your career path by choosing an aspect of marketing, along with the option to undertake a five-week or year-long placement, and carrying out an original research project into a subject you select.

Modules

For the latest example of curriculum availability on this course, please refer to the University of Chester's Website.

Assessment methods

We use assessment methods that attempt to mirror real marketing situations and environments. This includes marketing portfolios, business reports, pitches and presentations, white papers, research projects and role plays.

Tuition fees

Select where you currently live to see what you'll pay:

Channel Islands
£9,250
per year
England
£9,250
per year
EU
£9,250
per year
Northern Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

The Uni


Course location:

Chester

Department:

Chester Business School

Read full university profile

What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

67%
Marketing

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Marketing

Teaching and learning

67%
Staff make the subject interesting
86%
Staff are good at explaining things
76%
Ideas and concepts are explored in-depth
81%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

67%
Library resources
90%
IT resources
95%
Course specific equipment and facilities
90%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions
Feel part of a community on my course

Who studies this subject and how do they get on?

88%
UK students
12%
International students
45%
Male students
55%
Female students
81%
2:1 or above
17%
First year drop out rate

Most popular A-Levels studied (and grade achieved)

C
B
C

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£18,000
low
Average annual salary
90%
low
Employed or in further education
70%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

67%
Sales, marketing and related associate professionals
13%
Sales assistants and retail cashiers
6%
Media professionals

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Marketing

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£19k

£19k

£22k

£22k

£27k

£27k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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This is what the university has told Ucas about the criteria they expect applicants to satisfy; some may be compulsory, others may be preferable.

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This is the percentage of applicants to this course who received an offer last year, through Ucas.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.

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This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here