Creative Advertising
University of Cumbria
UCAS Code: W289 | Bachelor of Arts (with Honours) - BA (Hons)
Entry requirements
A level
Access to HE Diploma
60 credits with 45 at level 3
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
Scottish Higher
T Level
UCAS Tariff
About this course
The University of Cumbria's Creative Advertising programme empowers you to master impactful advertising, covering practical techniques, brand development, critical thinking, and research application. Gain hands-on experience crafting compelling campaigns across diverse media platforms. Develop skills in analysing and applying research across digital, social, TV, and print. Access to advanced resources like workshops, photography, and TV facilities enrich your learning experience.
**Course Overview**
The Creative Advertising programme prepares you for a versatile role in the advertising industry, providing you with well-rounded skills and a transformative perspective. Covering ideation, brand development, practical advertising techniques, and research application. Equipping you with the skills for crafting impactful advertising campaigns, it nurtures the creation of resonating messages for target audiences, with a focus on strategic brand positioning. Enriched by workshops, 3D facilities, digital and analogue photography, and broadcast-level TV facilities. This access to resources empowers you to bring your creative visions to life with industry-standard tools. A notable aspect of the programme is its emphasis on the societal role of advertising, you will explore broader implications, fostering ethical awareness for responsible creative utilisation. Integrating research is pivotal, enriching campaigns with data-driven insights for real-world efficacy.
**On this course you will...**
- Learn to create advertising campaigns that resonate with audiences, emphasising strategic brand positioning.
- Develop a strong understanding of advertising's societal impact and cultivate ethical responsibility in creative work.
- Gain a comprehensive skill set covering ideation, brand development, practical techniques, and research application.
- Acquire practical experience through real-world scenarios, preparing you for the challenges of the advertising industry.
- Access workshops, facilities, and tools used in the field, ensuring you're well-prepared for a career in advertising.
**What you will learn**
The Creative Advertising programme is designed to provide you with a comprehensive set of skills and knowledge necessary for creating impactful advertising campaigns. By focusing on practical strategies, message resonance, strategic delivery, creative mastery, and brand positioning, the programme aims to prepare students to excel in the dynamic field of advertising.
**Year one**
- Introducing Visual Communication
- Introduction to Advertising
- Copywriting and the Language of Advertising
- Collaborative Practice
- Cultural Contexts
**Year two**
- Advertising Strategy
- Digital Strategies in a Connected World
- The Agency
- TV Commercial
- Campaign Response Project
**Year three**
- Campaign Development
- Independent Research Paper
- Campaign Showcase
Tuition fees
Select where you currently live to see what you'll pay:
The Uni
Carlisle - Brampton Road
Institute of the Arts
What students say
How do students rate their degree experience?
The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.
Marketing
Sorry, no information to show
This is usually because there were too few respondents in the data we receive to be able to provide results about the subject at this university.
Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
After graduation
The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.
Marketing
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.
What about your long term prospects?
Looking further ahead, below is a rough guide for what graduates went on to earn.
Marketing
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£20k
£22k
£20k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
Explore these similar courses...
Higher entry requirements
Lower entry requirements
Nearby UniversitySame UniversityThis is what the university has told Ucas about the criteria they expect applicants to satisfy; some may be compulsory, others may be preferable.
Have a question about this info? Learn more here
This is the percentage of applicants to this course who received an offer last year, through Ucas.
Have a question about this info? Learn more here
This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.
Have a question about this info? Learn more here
Course location and department:
This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.
Have a question about this info? Learn more here
Teaching Excellence Framework (TEF):
We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.
Have a question about this info? Learn more here
This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).
This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.
Have a question about this info? Learn more here
This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.
You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.
Have a question about this info? Learn more here
Post-six month graduation stats:
This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.
It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.
Have a question about this info? Learn more here
Graduate field commentary:
The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show
Have a question about this info? Learn more here
The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.
While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?
Have a question about this info? Learn more here
