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University of Derby

Marketing

UCAS Code: N503

Bachelor of Arts (with Honours) - BA (Hons)

Entry requirements


A level

B,B,B

Access to HE Diploma

D:15,M:24,P:6

Pass Access to HE Diploma with 60 credits with 45 at Level 3

GCSE/National 4/National 5

GCSE Maths and English Grade 4/C(or above) or equivalent qualification

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)

DDM

UCAS Tariff

120

We encourage you to outline all your qualifications and achievements in your application to provide us a full picture. Your offer will typically be based on your predicted and/or achieved grades from full level 3 qualifications or above e.g. A levels, BTEC Ext Diploma, Access to HE, etc. Any subject specifics are outlined below in the Further Information section, and these specifics are applicable across all equivalent qualifications. A strong application/performance and appropriate experience will be taken into account where typical criteria is not met.

About this course


Course option

3.0years

Full-time | 2021

Subject

Marketing

**BA/BSc (Hons) Marketing**

**A top 20 marketing degree with professional accreditation and the chance to choose a specialist pathway in digital marketing, PR and advertising, data insights, consumer psychology or management, so you can develop key skills for your future career.**

**Why choose this course?**
Marketing at Derby is ranked Top 20 in the Guardian University Guide 2021 and accredited by the Chartered Institute of Marketing (CIM). You’ll spend the first year covering all aspects of marketing to find out where your passions and talents lie. Then from year two, you can continue on a general Marketing pathway with plenty of optional modules, or choose a more specialist pathway from:

• BSc (Hons) Marketing (Consumer Psychology)
• BSc (Hons) Marketing (Data Insights)
• BSc (Hons) Marketing (Digital Marketing)
• BA (Hons) Marketing (Management)
• BA (Hons) Marketing (PR and Advertising).

**How you will learn**
Our teaching methods will be varied, interactive and engaging. You’ll take part in lectures and seminars, individual and group-based practical assignments, visits to trade fairs, exhibitions and companies, with the opportunity to go on a placement or internship.

**Opportunities and experiences**
We’ll take you beyond the classroom, giving you opportunities to tackle real marketing projects for employers and undertake placements, internships, or even a semester of studying abroad. You’ll also hear from interesting guest speakers and we’ll draw on fascinating real world case studies to bring marketing concepts and principles to life.

**Careers and employability**
Marketing is now such a broad industry with a wide range of specialist roles, so these pathways enable you to build more in-depth skills in the particular area that interests you. Whichever pathway you choose, you will still gain a solid grounding in all of the key marketing disciplines, so you won't be closing any doors.

Tuition fees

Select where you currently live to see what you'll pay:

Channel Islands
£9,250
per year
England
£9,250
per year
EU
£14,045
per year
International
£14,045
per year
Northern Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

The Uni


Course location:

University of Derby

Department:

Derby Business School

TEF rating:
Read full university profile

What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

77%
med
Marketing

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Marketing

Teaching and learning

85%
Staff make the subject interesting
86%
Staff are good at explaining things
82%
Ideas and concepts are explored in-depth
83%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

87%
Library resources
90%
IT resources
87%
Course specific equipment and facilities
73%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions
Feel part of a community on my course

Who studies this subject and how do they get on?

85%
UK students
15%
International students
43%
Male students
57%
Female students
82%
2:1 or above
16%
Drop out rate

Most popular A-Levels studied (and grade achieved)

C
A
C

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£19,500
med
Average annual salary
97%
med
Employed or in further education
76%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

59%
Sales, marketing and related associate professionals
11%
Business, finance and related associate professionals
6%
Media professionals

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Business and management

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£19k

£19k

£22k

£22k

£22k

£22k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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This is what the university has told Ucas about the criteria they expect applicants to satisfy; some may be compulsory, others may be preferable.

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This is the percentage of applicants to this course who received an offer last year, through Ucas.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.

Have a question about this info? Learn more here

This information is from the Higher Education Statistics Agency (HESA).

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

Have a question about this info? Learn more here

Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here