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University of Portsmouth

Marketing

UCAS Code: N500

Bachelor of Arts (with Honours) - BA (Hons)

Entry requirements


112-120 Tariff points from 3 A levels.

112-122 Tariff points from the Access to HE Diploma.

Cambridge Pre-U score of 54-60.

GCSE/National 4/National 5

5 GCSEs at grade C or above to include English and Mathematics/5 GCSEs at grade 4 or above to include English and Mathematics.

International Baccalaureate Diploma Programme

29

29 points from the IB Diploma, with 655/754 at Higher Level - 29 points from the IB Diploma, with 664 at Higher Level.

Leaving Certificate - Higher Level (Ireland) (first awarded in 2017)

H3,H3,H3,H3,H3-H3,H3,H3,H3,H4

Acceptable when combined with other qualifications.

Acceptable when combined with other qualifications.

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)

DMM-DDM

112-120 Tariff points.

UCAS Tariff

112-120

112-120 points from 3 A levels or equivalent.

About this course


This course has alternative study modes. Contact the university to find out how the information below might vary.

Course option

3.0years

Full-time | 2020

Other options

4.0 years | Sandwich | 2020

Subject

Marketing

**Overview**
In a busy world full of distractions, businesses rely on marketing to get their customers' attention and get an edge over their competition. This BA (Hons) Marketing degree course gives you the knowledge and skill you need to excel as a professional marketer.

You'll get an understanding of the role that marketing plays within a business and learn how to apply customer insight and research to supercharge your marketing strategies and communications. You'll also hone your creativity, critical analysis, problem solving, teamwork and communication skills through the practical application of your marketing knowledge.

By the end of the course, you'll have the experience and skills for a career in areas like product management, marketing research, advertising, public relations, sales and web marketing.

**Accredited by:**

This course is accredited by European Foundation for Management Development (EFMD) Programme Accreditation System (EPAS).

**What you'll experience**

On this course you can:
Tailor your studies by choosing modules that match your career aspirations, strengths and interests
Learn from experienced marketeers who have worked across many business sectors
Study for a year at a partner university in the USA, Canada, Australia, Europe or the Far East
Interact with the industry and demonstrate your skills to potential employers – our first year marketing students recently won a national competition organised by educational publishers Pearson
Get additional certifications and the chance to obtain a recognised industry professional qualification alongside your degree

**Careers and opportunities**

To give you the best chance of securing a great job when you graduate, our Careers and Employability service can help you find relevant work experience during your course.

We can help you identify placements, internships, voluntary roles and freelancing opportunities that will complement your studies and boost your CV.

When you finish the course, our Careers and Employability service can help you find a job that puts your skills to work in the industry.

**What can you do with a Marketing degree?**

Previous graduates have gone on to work in:

product management
marketing research
advertising
public relations
sales
web marketing

**What jobs can you do with a Marketing degree?**

Roles our graduates have taken on include:

marketing campaigns officer
business development manager
market researcher
press officer
online marketing executive

Other graduates have continued their studies at postgraduate level or set up successful businesses with help and support from the University.

After you leave the University, you can get help, advice and support for up to 5 years from our Careers and Employability service as you advance in your career.

Modules

Each module on this course is worth a certain number of credits.

In each year, you need to study modules worth a total of 120 credits. For example, 4 modules worth 20 credits and 1 module worth 40 credits.

Modules
Year 1
Core modules in this year include:

Marketing Principles and Practice
Economics for Business
Business Operations and Systems Management
Managing People in Organisations
Business Accounting
Quantitative Methods and Data Analysis
Business Innovation Development Project

There are no optional modules in this year.

Year 2
Core modules in this year include:

Marketing Communications
Creative Communications
Digital Marketing
Employability and Professional Development
Marketing Research Project

Optional modules in this year currently include:

Managing Product Portfolios
Professional Selling
Public Relations
Business Venturing
Services Marketing
Understanding Consumers
A Foreign Language

Placement year (optional)
After your second or third year, you can do an optional work placement year to get valuable longer-term work experience in industry.

Many students have gone on to work for their placement employer after the course.

We'll help you to secure a work placement that fits your aspirations. You'll get mentoring and support throughout the year.

Year 3
Core modules in this year include:

Strategic Marketing
Optional modules in this year currently include:

Advertising and Public Relations
Developing New Products and Managing Brands
Managing Marketing Communications
Digital Marketing Tools and Techniques
Sales Management
Business Enterprise
Cross Cultural Awareness for Business

We use the best and most current research and professional practice alongside feedback from our students to make sure course content is relevant to your future career or further studies.

Therefore, some course content may change over time to reflect changes in the discipline or industry and some optional modules may not run every year. If a module doesn’t run, we’ll let you know as soon as possible and help you choose an alternative module.

Placement year
After your second year, you can do an optional work placement year to get valuable longer-term work experience in the industry. This will set you apart from other graduates after the course.

Past students have completed work placements at:

Warner Bros
Nissan
Renault
Interested in running your own business on your placement year instead? You can start up and run your own company for a year as an alternative to a work-based placement. You'll work alone or with fellow students to build and launch a successful venture.

We’ll help you secure a work placement that fits your aspirations. You’ll get mentoring and support throughout the year.

**Work experience and career planning**
To give you the best chance of securing a great job when you finish your course, our Careers and Employability service can help you find relevant work experience during your course.

We can help you identify placements, internships and voluntary roles that will complement your studies and build your CV.

Learning support
As well as support by faculty teaching staff and your personal tutor, you can use the University’s Academic Skills Unit (ASK).

ASK provides one-to-one support in areas such as:

academic writing
note taking
time management
critical thinking
presentation skills
referencing
working in groups
revision, memory and exam techniques

**Teaching**
Teaching methods on this course include:

lectures
seminars
ICT sessions
lab exercises

Assessment methods

How you're assessed
You’ll be assessed through:

mini-projects
presentations
group work
live client work
examinations
multiple-choice tests
essays
portfolio work
You’ll be able to test your skills and knowledge informally before you do assessments that count towards your final mark.

You can get feedback on all practice and formal assessments so you can improve in the future.

The way you’re assessed may depend on the modules you select. As a guide, students on this course last year were typically assessed as follows:

Year 1 students: 58% by written exams and 42% by coursework
Year 2 students: 30% by written exams, 2% by practical exams and 68% by coursework
Year 3 students: 24% by written exams, 4% by practical exams and 72% by coursework

Tuition fees

Select where you currently live to see what you'll pay:

Channel Islands
£9,250
per year
England
£9,250
per year
EU
£9,250
per year
International
£14,300
per year
Northern Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

The Uni


Course location:

University of Portsmouth

Department:

Faculty of Business and Law

TEF rating:
Read full university profile

What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

72%
low
Marketing

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Marketing

Teaching and learning

71%
Staff make the subject interesting
91%
Staff are good at explaining things
85%
Ideas and concepts are explored in-depth
70%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

89%
Library resources
91%
IT resources
84%
Course specific equipment and facilities
60%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions

Who studies this subject and how do they get on?

68%
UK students
32%
International students
53%
Male students
47%
Female students
66%
2:1 or above
9%
Drop out rate

Most popular A-Levels studied (and grade achieved)

C
C
C

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£23,000
high
Average annual salary
100%
high
Employed or in further education
74%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

71%
Sales, marketing and related associate professionals
6%
Sales assistants and retail cashiers
5%
Business, finance and related associate professionals

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Marketing

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£22k

£22k

£28k

£28k

£30k

£30k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

We calculate a mean rating of all responses to indicate whether this is high, medium or low compared to the same subject area at other universities.

Have a question about this info? Learn more here

This information is from the Higher Education Statistics Agency (HESA).

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

Have a question about this info? Learn more here

Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here