Accountancy and Marketing
UCAS Code: NN45
Bachelor of Accountancy (with Honours) - BAcc (Hon)
Entry requirements
A level
Mathematics preferred
International Baccalaureate Diploma Programme
Mathematics preferred
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
Mathematics qualification preferred
Scottish Higher
AAAB if over 2 sittings. Mathematics preferred.
UCAS Tariff
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About this course
Accountancy – a qualification you can count on Studying the Bachelor of Accountancy (BAcc) course you will learn that accounting concerns the preparation, presentation and interpretation of financial information to enable investors, lenders, management, employees, government and others to make effective decisions. Accountants are required to register and pass examinations of a recognised professional accountancy body. Having our degree behind you will take you some way to achieving this, as you will gain significant exam exemptions from your chosen professional body’s scheme, allowing you to work at an advanced level earlier. We follow our students’ progress from Year 1 to graduation and aim to enhance their learning experience by offering social events throughout their study which include presentations from professional bodies. The employability of our students is a particular priority to us and one of our Year 3 modules, Accounting Information and Employment, has a particular focus on this. We have a focused involvement from professional accounting bodies, including ACCA and CIMA. A Year 4 optional module reflects the research interests of our staff and includes such diverse areas as sustainability, corporate governance and international finance. During the degree, students participate in a personal and professional development module with a focus on developing key skills that employers are looking for, as well as helping students prepare for, and make the effective transition into the workplace.
Every business has end users – or customers – and every successful business correctly identifies its customers and strives to deliver what they want, in order to keep them. Marketing is at the centre of what businesses do. It helps organisations work out how they can identify and satisfy customer needs using strategic thinking, business acumen and carefully designed communications. As you progress through your Marketing degree, you will have the opportunity to develop the following practical skills and attributes that are much sought after by prospective employers:
Communication – the various essays, reports, examinations and presentations required throughout your studies will develop your ability to communicate effectively in a business setting. Team work – working in a group is an essential part of your Marketing degree, both during business simulation activities, as well as group debates and undertaking ‘live’ research projects for local businesses. This also builds on successful negotiation and influencing skills. Research and analysis – these skills develop as you progress through each year of your course, culminating in a significant piece of research for your Honours dissertation. By the time you graduate you’ll be able to write marketing research proposals for both commercial and academic purposes.
Tuition fees
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The Uni
University of Stirling
Inter-departmental
What students say
We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.
How do students rate their degree experience?
The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.
Accounting
Teaching and learning
Assessment and feedback
Resources and organisation
Student voice
Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
Marketing
Teaching and learning
Assessment and feedback
Resources and organisation
Student voice
Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
After graduation
The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.
Accounting
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
You don't have to be an accountant if you take this degree, but over half of graduates take a look at the rewards on offer for accountancy trainees and go into the job. Many others go into other parts of the finance industry as advisors or book-keepers, and some go into management or marketing. London is very popular for accountancy graduates going into their first job, but it's also quite common to work in Scotland, with Glasgow a perennial hotbed of Scottish accountancy recruitment. If you want to find a job in finance as an accountancy graduates, recruitment agencies were particularly important last year, so try to get in touch with one as soon as you can to improve your chances.
Marketing
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.
What about your long term prospects?
Looking further ahead, below is a rough guide for what graduates went on to earn.
Business and management
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£19k
£24k
£26k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).
This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.
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This information is from the Higher Education Statistics Agency (HESA).
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Post-six month graduation stats:
This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.
It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.
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Graduate field commentary:
The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show
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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.
While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?
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