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Marketing

Entry requirements


UCAS Tariff

80-104

A typical offer will require a UCAS Tariff score between 80 - 104. A minimum of two full A-levels (or equivalent) is required. Every application is considered on an individual basis. For further details of our international English entry requirements, please visit our international pages.

About this course


Course option

3.0years

Full-time | 2022

Subject

Marketing

Employability is at the very heart of our BA (Hons) Marketing degree. From day one, you’ll be working on live client briefs under real-time pressures. You’ll experience a range of unique scenarios throughout your studies at the BNU Business School to apply the theory you learn in practice and build your skills and understanding for successful career.

**Why study this subject?**
Marketing sits at the heart of modern business practice, so whether you have ambitions to become a marketing professional, contributing to the success of an exciting consumer-driven business, or you dream of being an entrepreneur and understand that being a good marketer will be at the crux of everything you do, our degree will contribute invaluably to your future career.

**Why study at Buckinghamshire New University?**
Our BA (Hons) in Marketing will help give you a comprehensive understanding of the role of marketing in this changing landscape, aligned with a portfolio of practical skills about how to develop and deploy marketing as an effective business tool.

You will gain both client and agency experience, giving you the opportunity to respond to live briefs, pitch new ideas and develop marketing strategies for both regional and global businesses alike.

On this programme, you will be exposed to, the different types of roles, jobs and career pathways to be found in marketing, such as brand and marketing managers, consultants, researchers and emerging areas, such as e-commerce and data analysts.

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. BNU has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

**What will I study?**
This course aims to provide you with knowledge of how to understand and deploy best practice in marketing in order to successfully begin a career in marketing, whilst at the same time help give you the skills which will enable you to develop your career as that world continues to change.

On this programme, you will:
- develop a commercial mind-set that links marketing to business at both a tactical and strategic level

- develop a clear understand of the evolving role and importance of the consumer in modern marketing

- develop an understanding of the critical role of digital technology in business and marketing, and where and how this can be used effectively and efficiently

- gain a strategic and global view with recurring themes throughout of problem solving, creative thinking and developing empathy.

**How will I be taught and assessed?**
Academics who teach on the programme have a wide range of experience and ongoing links with industry. Many of our staff are guest lecturers, conference speakers and content contributors so you’ll be learning from real leaders in their fields.

We also welcome a wealth of guest speakers; top professionals from across industry come to BNU to help you understand how your degree applies to working in business, and how you can learn from their experiences.

With smaller class sizes, we give our students one-to-one teaching and support. You will also have the opportunity to collaborate on projects and live briefs with students from other business management degree programmes, gaining the practical and transferable skills you need for your career.

Assessment at all levels is by coursework, practical tasks and exams, with some modules being assessed by 100% coursework.

Your dissertation/consultancy project, completed in your final year, represents a major piece of independent research focused on strategic business issues of your choice.

Modules

Year One: Business Management, Career Viewpoint, Consumer Psychology, Marketing, Marketing communications, The Graduate Challenge. Year Two: Digital Marketing, Business Analytics, Business to Business and Services Marketing, Consumer Insight, Enterprise Projects, Measuring Campaign Effectiveness, Selling & Sales Management. Year Three: Advertising and Communications Strategy, Business Information Systems, Consultancy Project, Corporate Communications and Reputation Management, Dissertation, International Marketing Management, Managing Innovation in Business, Market Place, Strategic Decision Making, The Consumer-Brand Relationship.

Tuition fees

Select where you currently live to see what you'll pay:

Channel Islands
£9,250
per year
England
£9,250
per year
EU
£9,250
per year
International
£12,500
per year
Northern Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

The Uni


Course location:

Buckinghamshire New University

Department:

School of Business, Law and Computing

Read full university profile

What students say


How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Marketing

Sorry, no information to show

This is usually because there were too few respondents in the data we receive to be able to provide results about the subject at this university.


Who studies this subject and how do they get on?

82%
UK students
18%
International students
50%
Male students
50%
Female students
75%
2:1 or above
26%
First year drop out rate

Most popular A-Levels studied (and grade achieved)

B
B
C

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£20,000
med
Average annual salary
97%
med
Employed or in further education
66%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

57%
Sales, marketing and related associate professionals
8%
Public services and other associate professionals
5%
Managers and proprietors in other services

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Business and management

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£19k

£19k

£24k

£24k

£26k

£26k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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Nearby University
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Lower entry requirements
Buckinghamshire New University
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Same University
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This is what the university has told Ucas about the criteria they expect applicants to satisfy; some may be compulsory, others may be preferable.

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This is the percentage of applicants to this course who received an offer last year, through Ucas.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.

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This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here