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Coventry University

Global Marketing

UCAS Code: N55B

Bachelor of Science (with Honours) - BSc (Hons)

Entry requirements

A level


The Access to HE Diploma to include 30 Level 3 credits at Merit. Plus GCSE English and GCSE Mathematics at grade 4 / C or above.

GCSE/National 4/National 5

5 GCSEs at grade 4 / C or above to include English and Mathematics.

International Baccalaureate Diploma Programme


Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)


UCAS Tariff


We've calculated how many Ucas points you'll need for this course.

About this course

This course has alternative study modes. Contact the university to find out how the information below might vary.

Course option


Full-time | 2021

Other options

4.0 years | Sandwich | 2021



Choose this course and you’ll develop the applied expertise you need to build a career in global marketing. You will also add to a wide range of transferable skills such as teamwork, communication, presentation and handling client relationships.

This course has been approved as career-relevant by employers, because we’ve ensured that it delivers the practical skills they’re looking for. You will have many opportunities to visit, hear from, work for or consult to real businesses, and there are options for field trips and visits to museums and exhibitions. Your learning will be based around workplace tasks such as market research, report-writing and presentations. You’ll also use industry-standard business software, such as Excel and IBM’s SPSS Statistics.

London is a world-leading center for marketing, media communications and public relations. Many of the world’s leading agencies and consultancies are headquartered here, as are diverse businesses from innovative start-ups to huge multi-nationals. You will have plenty of opportunities to immerse yourself in this world and to network with marketers.

Coventry University has been award ‘Gold’ in the government’s Teaching Excellence Framework. You’ll be taught by inspirational tutors with broad experience in both academic and professional contexts, who come from – or have worked – all over the world, including the USA, the Middle East, Europe, South Africa and Asia. Each brings with them their own marketing insights and stories from those places as well as a range of industries including pharmaceuticals, manufacturing, banking, management consultancy, travel, private equity, fintech, energy, the military, publishing, foods, retail, logistics and more.

Every aspect of this course has been designed to reflect international business practices, cultures and legal frameworks, so you’ll develop confidence dealing with diverse people and organisations around the world. You’ll study alongside students from many different countries, who will bring an invaluable multi-cultural dimension to your learning. You’ll work on international case studies, hear from global businesses, have the option to go on overseas field trips, and much more.

You can access a significant amount of support when it comes to numeracy, technology, communication, problem-solving and group work. For example, you’ll be able to submit your assignments for pre-marking feedback, and you’ll have a personal tutor plus support with computing, our library facilities, and employability. If you do the placement year, you’ll also have both academic and workplace mentors. 

**Key course benefits;**

- The hands-on nature of this course will provide you with work-ready skills which should help you transition more quickly and easily into your professional career.

- Living, studying and even working in London will give you extraordinary exposure to marketing in all its shapes and forms.

- Guest marketeers from industry will come in discuss their work and offer career advice.

- You will develop your confidence as an individual, as well as within a team, and you’ll become more skilled in researching, writing up and presenting your work to a wide range of audiences.

- You will be encouraged to use your observations, critical analysis and research skills to develop a habit of lifelong learning which will serve you throughout your career.

- You will enjoy a truly multi-cultural experience, since you’ll be studying alongside students drawn from many countries around the world.

- You will complete your course with a clear idea of the career options open to you in marketing, whether in-house with a business, within an agency environment, or as an entrepreneur. If you’re interested in starting your own business, you could get business start-up advice and support.


Your main study themes are:

- **Commercial realism** You will develop real business acumen, something which employers often say is lacking among graduates

- **Strategy** Although we will cover marketing tactics, the goal of the course is to develop you into a marketing strategist and decision-maker.

- **Digital** From electronic data to social media, apps and websites, you will explore in depth the opportunities and challenges of the digital world.

- **Creativity** Bright ideas and innovation are what create interest and disruption in the market, so we’ll investigate the roles of creativity and creative agencies.

- **Reputation** Marketing has a responsibility for a reputation management, so we will cover ethical business behaviour. 

For more information about what you will study, please visit our website.

Tuition fees

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The Uni

Course location:

Coventry University London


Coventry University London

TEF rating:
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What students say

We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.


How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.


Teaching and learning

Staff make the subject interesting
Staff are good at explaining things
Ideas and concepts are explored in-depth
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

Library resources
IT resources
Course specific equipment and facilities
Course is well organised and has run smoothly

Student voice

Staff value students' opinions
Feel part of a community on my course

Who studies this subject and how do they get on?

UK students
International students
Male students
Female students
2:1 or above
Drop out rate

Most popular A-Levels studied (and grade achieved)


After graduation

The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.


What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

Average annual salary
Employed or in further education
Employed in a role where degree was essential or beneficial

Top job areas of graduates

Sales, marketing and related associate professionals
Business, finance and related associate professionals
Managers and proprietors in other services

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Business and management

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.







Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

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Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

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