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Queen Margaret University, Edinburgh

Public Relations and Marketing Communications

UCAS Code: P211

Bachelor of Arts (with Honours) - BA (Hons)

Entry requirements


A level

B,C,C

English, Media Studies, Economics or Business Studies preferred at A level or equivalent. Maths and English at GCSE level grade C or 4 are preferred.

Various Access Courses are accepted: Access to University Study Access to Community, Education & Humanities Access to Arts, Social Sciences & Primary Teaching Access to Languages, Arts and Social Sciences Access to Languages with Business Access to Humanities/Primary Education Access to Degree Studies Access to Arts & Social Science Access to Humanities Access to Social Sciences Access to Teaching

International Baccalaureate Diploma Programme

28

English, Media Studies, Economics or Business Studies preferred at a Higher level or equivalent. Maths and English at Standard level are preferred.

Leaving Certificate - Higher Level (Ireland) (first awarded in 2017)

H2,H2,H3,H3

English, Media Studies, Economics or Business Studies preferred at Higher level or equivalent. Maths and English at Ordinary level O4 are preferred.

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)

MMM

Scottish HNC

Pass

Successful completion of your HNC in any subject with a C in the graded unit

Scottish Higher

B,B,B,B

English or Media Studies are preferred at Higher or equivalent. Maths and English at National 5 grade C is preferred.

UCAS Tariff

104-108

We've calculated how many Ucas points you'll need for this course.

About this course


Course option

4.0years

Full-time | 2021

Subjects

Public relations

Marketing

This course will give you the theoretical understanding, professional experience and industry contacts you need to step into an exciting and rewarding career in public relations (PR) and marketing.

Public relations and marketing communications are fascinating, fast-moving fields that offer many rewarding career opportunities. Thanks to modern media and the voracious consumer appetite for digital content, they are constantly evolving and on this course you’ll enjoy frontline professional experience and tuition informed by cutting-edge scholarship.

This course gives you an unrivalled opportunity to study two closely aligned disciplines: public relations and marketing. Organisations often take an integrated approach to communication, bringing together these two disciplines to help drive success. PR manages relationships with a range of stakeholder groups including employees, the government and the media, while marketing focuses on relationships with the customer.

You’ll gain practical experience of developing strategic PR and marketing communication solutions for live clients, creating authentic digital content for a range of social media platforms. You’ll find out how organisations use video, photography, blogs and podcasts to drive their marketing, and how you can help them do it better. You’ll undertake original research to inform decision making, and measure the effectiveness of campaigns using a range of analytics. Students also gain a wealth of experience through a work placement as well as having the opportunity to study abroad at one of our partner institutions (subject to availability). You’ll be taught by internationally renowned academics who are still actively engaged with the industry. Industry practitioners will see you in action and many of our graduates have gone on to work with contacts that they made on the course.

In Year One key concepts in PR and marketing are covered and essential practical skills developed. Students look at the history of the industries and current practice, and debate the role the industries play in economics, politics and society. You also consider contemporary communications practice and the importance of producing dynamic and creative content including video, photography, blogs, infographics and social media posts that are relevant to target publics.

Year Two expands your knowledge and understanding of professional practices in PR and marketing. Students consider how organisations campaign on issues and communicate with external stakeholders through the media and internally with employees.

In Year Three, the principles of planning are expanded upon from the perspective of those who manage marketing and PR activities. Concepts of strategy and persuasion are introduced and research skills are strengthened. Students gain an insight into advertising and experiential marketing where the audience is immersed in an event such as a music festival and how this emotional response is used by organisations to build brand awareness, trust and loyalty. In Year Three students can start to tailor their learning around their interests through the selection of an option.

In Year Four, students are encouraged to work more independently, develop their critical skills and follow their own area of interest. This happens through working on your dissertation research project, working in industry on a one-month placement and choosing options from across the two disciplines.

Modules

Year One

Media Industries 1
Core Concepts in Media and Communications
Digital Content Creation
Media Production: Skills and Techniques
Media Production: Video Project
Introduction to Marketing

Year Two

Popular Media Cultures
Media Campaigning
Media Production: Online Journalism
Event Management
Analytics, Insights and Impact/ Digital Business and e-Commerce

Year Three

Advertising and Marketing Communications
Campaigning and Practice
Experiential Marketing and Consumer Behaviour
Designing a Research Project
Persuasive Communication
plus two options

Year Four

Placement
Strategic Marketing
Management
Dissertation
Plus two options
Year Three and Four options may include:

International PR (Year Four students only)
International PR – online version (Year Four students only)
Screenwriting/ Photography & Visual Culture
Film and the Family
Creative Entrepreneurship (Year Four students only)
Film Festivals
Public Relations & Activism/ Popular Music
Critical Perspectives in Radio
Photography Practice
Storytelling in Convergent Media
Art, Participation and Ethics
Experiential Learning
Video Production (Year Three students only)
Science Fiction, Fantasy and Horror
Global Journalism

The modules listed here are correct at time of posting (Feb 2020) but may differ slightly to those offered in 2021. Please check back here for any updates.

Assessment methods

We use a mix of methods including lectures, seminars and practical workshops. As well as these face-to-face interactions, some modules are delivered online. Each module is supported by a virtual learning resource site. As well as lecture notes, seminar activities, key readings, assignment specifications and discussion forums, additional materials such as videos, radio edits and links to other resources can be uploaded to the site. The assessment strategy uses a range of methods to support your academic and professional development. These include: essays, reports, presentations, online discussions/postings, exams, reflective diaries, e-portfolios and content production for different media such as video, photography, website, blogs, posts and tweets.

Tuition fees

Select where you currently live to see what you'll pay:

Channel Islands
£9,250
per year
England
£9,250
per year
EU
£13,500
per year
International
£13,500
per year
Northern Ireland
£9,250
per year
Scotland
£1,820
per year
Wales
£9,250
per year

The Uni


Course location:

Queen Margaret University

Department:

School of Arts, Social Sciences and Management

Read full university profile

What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

74%
med
Public relations
74%
med
Marketing

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Publicity studies

Teaching and learning

70%
Staff make the subject interesting
100%
Staff are good at explaining things
79%
Ideas and concepts are explored in-depth
57%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

75%
Library resources
87%
IT resources
86%
Course specific equipment and facilities
64%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions

Who studies this subject and how do they get on?

62%
UK students
38%
International students
22%
Male students
78%
Female students
58%
2:1 or above
17%
Drop out rate

Most popular A-Levels studied (and grade achieved)

B
C
C

Marketing

Teaching and learning

80%
Staff make the subject interesting
100%
Staff are good at explaining things
80%
Ideas and concepts are explored in-depth
50%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

80%
Library resources
85%
IT resources
70%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions

Who studies this subject and how do they get on?

67%
UK students
33%
International students
15%
Male students
85%
Female students
56%
2:1 or above
15%
Drop out rate

Most popular A-Levels studied (and grade achieved)

A
E
E

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Media, journalism and communications

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£17,000
med
Average annual salary
97%
med
Employed or in further education
42%
low
Employed in a role where degree was essential or beneficial

Top job areas of graduates

17%
Artistic, literary and media occupations
10%
Business, finance and related associate professionals
10%
Sales, marketing and related associate professionals

Business and management

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£18,000
low
Average annual salary
91%
low
Employed or in further education
57%
low
Employed in a role where degree was essential or beneficial

Top job areas of graduates

25%
Sales, marketing and related associate professionals
11%
Managers and proprietors in other services
8%
Business, research and administrative professionals

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Mass communications & documentation

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£14k

£14k

£17k

£17k

£21k

£21k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

Business & administrative studies

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£18k

£18k

£20k

£20k

£24k

£24k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

We calculate a mean rating of all responses to indicate whether this is high, medium or low compared to the same subject area at other universities.

Have a question about this info? Learn more here

This information is from the Higher Education Statistics Agency (HESA).

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

Have a question about this info? Learn more here

Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here