Marketing
University of Portsmouth
UCAS Code: N501 | Bachelor of Arts (with Honours) - BA (Hons)
Entry requirements
A level
112-120 points from 3 A levels.
112-122 Tariff points from the Access to HE Diploma.
Cambridge Pre-U score of 54-56.
GCSE/National 4/National 5
5 GCSEs at grade C/4 or higher including English Language or Literature
International Baccalaureate Diploma Programme
29 points from the IB Diploma. 655/754 at Higher Level - 29 points from the IB Diploma. 664 at Higher Level.
Leaving Certificate - Higher Level (Ireland) (first awarded in 2017)
H3,H3,H3,H3,H4-H3,H3,H3,H3,H3
Acceptable when combined with other qualifications.
Acceptable when combined with other qualifications.
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
112-120 Tariff points.
T Level
UCAS Tariff
112-120 points from 3 A levels, or equivalent.
112-120 points from the Advanced Welsh Baccalaureate including 2 A levels, plus the Advanced Skills Challenge Certificate.
About this course
Learn to craft and manage marketing campaigns, build brands, support key aspects of business and build your digital marketing portfolio on this BA (Hons) Marketing degree. Study in London surrounded by inspirational business, people and fellow students.
Whether you want to work in marketing at a local, regional or national level, this marketing course gives you the tools you need to succeed as a marketing professional.
You’ll develop your industry knowledge and skills throughout your degree and have opportunities to complete certificates in digital marketing areas such as SEO and Google Ads. As well as gaining an in depth understanding of your industry, you’ll improve your soft skills such as communication, problem solving and the ability to work effectively in a team, and have the option to complete a paid placement year during your degree.
By choosing our London campus you’ll benefit from a lively city and use our flexible learning spaces. With opportunities to attend networking events for business leaders and industry professionals, you’ll build your network and meet other digital marketers before you graduate.
You’ll graduate with an deep understanding of how marketing interacts with all working parts of a business, and be ready to apply your skills as a marketing specialist in your future workplace. With key knowledge, experience, and skills in specific creative tools and software, you’ll be ready to start your digital marketing or business career.
Course highlights
* Discover key aspects of marketing including sales, digital marketing, branding and advertising
* Work on live client projects and apply your knowledge to real-life business problems
* Access certifications in tools, software and skills such as SEO, Google Ads and Google Analytics
* Use and analyse marketing data
* Build your industry connections as you network with marketing professionals and business leaders
* Hear from industry guest lectures to gain valuable insights into current practice
* Choose modules, projects and practical opportunities that appeal to you
* Attend networking events for the local business community
* Learn from experts in the field with direct industry or academic experience
Modules
**Indicative modules**
*Year 1*
Business Accounting — 20 credits
Business Operations and Systems Management — 20 credits
Consumer Insights — 20 credits
Discovering the Marketing Professional — 20 credits
Managing People in Organisations — 20 credits
Marketing Principles and Practice — 20 credits
*Year 2*
Creative Communications — 20 credits
Digital Marketing — 20 credits
Exploring the Marketing Professional — 0 credits
Marketing Communications — 20 credits
Marketing Research Project — 20 credits
Branding — 20 credits
International Marketing Project — 20 credits
*Year 3*
Core modules:
Advertising — 20 credits
Transformative Marketing — 20 credits
Becoming a Marketing Professional — 0 credits
Business to Business Marketing — 20 credits
Optional modules:
Work-based Learning — 40 credits
Marketing Consultancy Project — 40 credits
Dissertation (Marketing) — 40 credits
Strategic Marketing in a Global Environment — 20 credits
Tuition fees
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What students say
We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.
How do students rate their degree experience?
The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.
Marketing
Teaching and learning
Assessment and feedback
Resources and organisation
Student voice
Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
After graduation
The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.
Marketing
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.
What about your long term prospects?
Looking further ahead, below is a rough guide for what graduates went on to earn.
Marketing
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£22k
£27k
£34k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
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Post-six month graduation stats:
This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.
It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.
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Graduate field commentary:
The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show
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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.
While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?
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