Fashion Marketing with Management
Entry requirements
A level
preferably including a Business or Humanities subject. Offers typically exclude General Studies and Critical Thinking.
60 credits overall in an art related subject with a minimum of 45 credits at level 3. Out of the 45 credits at level 3, Distinction in 24 credits and Merit in 21 credits
Cambridge International Pre-U Certificate - Principal
M2 M2 M2 in three principal subjects Preferably including a Business or Humanities subject.
GCSE/National 4/National 5
Applicants must hold GCSE English language (or GCSE English) (minimum grade 4/C) and mathematics (minimum grade 4/C)
International Baccalaureate Diploma Programme
Pass, with 30 points overall with 15 points at Higher Level Applications where Higher Level subjects have been studied without the full Diploma, will also be considered on a case by case basis. International Baccalaureate Career-related Programme (IBCP): Offers will be made on the individual Diploma Course subject(s) and the career-related study qualification. The CP core will not form part of the offer. Where there is a subject pre-requisite(s), applicants will be required to study the subject(s) at Higher Level in the Diploma course subject and/or take a specified unit in the career-related study qualification. Applicants may also be asked to achieve a specific grade in those elements. Please see the University of Southampton International Baccalaureate Career-Related Programme (IBCP) Statement for further information. Applicants are advised to contact their Faculty Admissions Office for more information.
Leaving Certificate - Higher Level (Ireland) (first awarded in 2017)
Preferably including a Business or Humanities subject.
Pearson BTEC Level 3 National Diploma (first teaching from September 2016)
Distinction, Distinction in the BTEC National Diploma plus B in an A level. Preferably including a Business or Humanities subject.
Pearson BTEC Level 3 National Extended Certificate (first teaching from September 2016)
Distinction in the BTEC National Extended Certificate plus BB in two A levels Preferably including a Business or Humanities subject.
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
Distinction, Distinction, Merit in the BTEC National Extended Diploma. Preferably including a Business or Humanities subject.
Offers will be based on exams being taken at the end of S6. Subjects taken and qualifications achieved in S5 will be reviewed. Careful consideration will be given to an individual’s academic achievement, taking in to account the context and circumstances of their pre-university education. Please see the University of Southampton’s Curriculum for Excellence Scotland Statement for further information. Applicants are advised to contact Admissions for more information.
We normally consider applicants who offer at least 1 Advanced Higher. Applicants presenting with only Highers will be considered on a case by case basis. Where Highers are taken over two years it might be expected that higher grades are achieved, particularly in any specific subjects required. For example, S5 – S6 (2 years): AABBB (A in specific subject) or S6 (1 year): ABBBB (A in specific subject). Unless a more advanced level (Higher or Advanced Higher) is specified in the stated entry requirements, all applicants will be required to have achieved a pass in Mathematics and English at Standard Grade, Grade 3 or National 5, Grade C, the equivalent of GCSE Grade C/ Grade 4" We are committed to ensuring that all learners with the potential to succeed, regardless of their background, are encouraged to apply to study with us. The additional information gained through contextual data allows us to recognise a learner's potential to succeed in the context of their background and experience. Applicants who are highlighted in this way will be made an offer which is lower than the typical offer for that programme.
Welsh Baccalaureate - Advanced Skills Challenge Certificate (first teaching September 2015)
BBB from three A levels or BB from two A levels and B from the Advanced Welsh Baccalaureate Skills Challenge Certificate Preferably including a Business or Humanities subject Offers typically exclude General Studies and Critical Thinking.
UCAS Tariff
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About this course
Explore our specialist arts campus:
One of only a few specialist art schools in the Russell Group, you’ll be inspired to create in our purpose built studios and workshops and learn with expert creative practitioners at Winchester School of Art (WSA), part our University of Southampton community and just one hour from London. You’ll have industry exposure through guest lectures, work on live briefs with companies, explore work placements and internships where graduates have gone on to set up their own design labels or work at prestigious brands across the globe including Selfridges, Saatchi & Saatchi, Alexander McQueen, Burberry, ASOS, Nike and Apple. You’ll be prepared for a wide range of creative careers where 93% of Arts graduates were in employment or further study 15 months after graduation (Graduate Outcomes 2020/2021, published in 2023).
Study BA Fashion Marketing with Management:
As a business course within an art school setting, BA Fashion Marketing with Management offers the academic rigour of a Russell Group university degree while nurturing the creative skills that will help you to stand out in the fashion world.
Explore the global retail environment and the challenges it faces, and how trends can support planning for fashion businesses. You’ll discover key aspects of consumer behaviour, digital marketing, marketing, product management and creative strategy.
Part of a vibrant arts campus, you’ll be able to put your skills into practice using our superb studio facilities, with the opportunity to collaborate on projects with students from other fashion-related disciplines.
Our academics’ strong professional links mean you’ll also have unrivalled exposure to industry through guest lectures, company project briefs and visits to leading brands in the UK and overseas. You will graduate with strategic marketing skills, including exceptional digital marketing know-how, to pursue emerging roles in industry.
Modules
You will study a variety of topics that cover the fundamental aspects of Fashion Marketing and you will have the opportunity to tailor your course to your interests by choosing some of your modules.
Some of the modules you may study include Digital Marketing; Consumer Intelligence; Product Management; Trend Forecasting; Fashion Styling and Creative Practice.
For further module information visit https://www.southampton.ac.uk/courses/fashion-marketing-with-management-degree-ba#modules
Assessment methods
You’ll learn through a mix of lectures, seminars, individual and group tutorials, workshops and private study. You’ll gain practical digital and fashion styling skills, and experience of writing strategic reports and business plans, alongside your contextual and theoretical knowledge. The curriculum also includes guest lectures, live briefs and optional study visits to leading fashion brands in the UK and overseas.
Alongside your subject-specific knowledge, you’ll develop superb research, critical analysis, team working and communication skills that will prove invaluable as your career progresses.
You’ll be assessed on your coursework, which may take the form of written work with supporting visual portfolios, essays, marketing plans, illustrated business reports, creative formats such as film, image and editorial, and your final project.
Tuition fees
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The Uni
Winchester School of Art
Winchester School of Art
What students say
We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.
How do students rate their degree experience?
The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.
Design studies
Teaching and learning
Assessment and feedback
Resources and organisation
Student voice
Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
Marketing
Teaching and learning
Assessment and feedback
Resources and organisation
Student voice
Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
After graduation
The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.
Design studies
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
Marketing
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.
What about your long term prospects?
Looking further ahead, below is a rough guide for what graduates went on to earn.
Design studies
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£17k
£20k
£25k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
Marketing
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£25k
£30k
£46k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
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Post-six month graduation stats:
This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.
It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.
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Graduate field commentary:
The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show
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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.
While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?
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