Sport Management
Entry requirements
We welcome applications from students who are completing an Access to Higher Education Diploma. We normally look for applicants to have studied a course that is in a similar subject and offers are usually made in line with our published tariff point range.
GCSE/National 4/National 5
A GCSE A*-C or 9-4 pass in English Language and Mathematics is required.
T Level
UCAS Tariff
About this course
- Take a course where every lecture incorporates discussion of relevant real-world examples and employability is an integral goal from Year 1
- Gain an understanding of the complex and varied sports industry combined with a sound knowledge of key areas in business and marketing
- Previous graduates have worked at Wimbledon, the Australian Open and national rugby unions, as well as at Premier and Championship football teams
Over the past five years, the business of sport had become a £20 billion-a-year industry in the UK, supporting some 450,000 jobs. From the Premier League to the Women’s Cricket World Cup, sport builds into a global and expanding industry. As such, the world of sport provides not only potentially lucrative opportunities but also a diverse and rewarding context within which to apply your business and marketing skills.
Our Sport Management course focuses on current issues such as the growth and importance of sponsorship, the building of the sports brand in its many guises, and a critical analysis of the use of digital channel distribution. It also takes an in-depth look at innovation in products and stadia and the power of social media, underpinned by a strong understanding of business and marketing principles and practice.
This programme has been designed with employability firmly in mind and the contemporary nature of the modules, structure and teaching strongly reflect this. Ambitious and motivated students will have opportunities to contribute directly into areas of staff and departmental research that continually provide subjects for debate at the cutting edge of the study of sport and exercise.
This course also uses a range of innovative approaches to learning, teaching and assessment. For example, students have explored and applied the principles of sport facility planning and operation management using Minecraft to design stadiums, arena, sports halls and swimming pools. Examples of student work illustrate how serious play can enhance creative and collaborative learning.
Mock up of indoor swimming pool, with two pools, two diving boards and a seating area
Mock up of lower level indoor swimming pool, with swimming pool, diving boards and changing areas
There are four key strands as well as optional modules and a final-year dissertation gives you the chance to build extra knowledge in specialist areas.
The Sports Marketing strand examines sport as big business. You consider how to build a valuable brand; the use of social media as part of a marketing implementation and the evolving nature of sponsorship.
In the Sports Studies strand you look at the complex interactions of sport within society; its relationship with the media and other major issues impacting sport.
The Management, Marketing and Events strand is delivered in collaboration with the Winchester Business School. You focus on a range of specific factors including management and leadership, sports and mega events, relationship marketing, consumer behaviour, strategic marketing, digital marketing and financial management. Its aim is to boost your employability options within business overall, as well as within sport.
Finally, in the Research Methods strand you develop a familiarity with both quantitative and qualitative research methodologies and apply these to various sporting and exercise contexts as well as to your dissertation.
Exciting opportunities exist for graduates with an understanding of the complex and varied sports industry combined with knowledge of marketing, branding, business, finance, organisation and management. Graduates pursue careers within sport, leisure, tourism, business, management, education, research, health, sponsorship, hospitality, events and marketing.
Modules
For detailed information on modules you will be studying please click on the 'View course details' link at the top of this summary box.
Tuition fees
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The Uni
University of Winchester
Department of Sport, Exercise and Health
What students say
We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.
How do students rate their degree experience?
The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.
Marketing
Teaching and learning
Assessment and feedback
Resources and organisation
Student voice
Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
Sport and exercise sciences
Teaching and learning
Assessment and feedback
Resources and organisation
Student voice
Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
After graduation
The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.
Marketing
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.
Sport and exercise sciences
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
One of the fastest growing subjects in the country, the number of sports science graduates went from under 3,000 in 2003 to over 10,000 in 2013. Numbers have fallen slightly since 2015, but we still have over 9,000 graduates in the subject. However, the good news is the country's appetite for good health and fitness - and the adaptability of graduates in the subject - means that sports science grads are less likely than average to be out of work. Sports science graduates, not surprisingly, tend to get jobs in sport, fitness and health - coaching and teaching especially - but they're found all over the economy. Management and business are also popular options for graduates from this subject — and sports science graduates are particularly found where drive, determination and physical fitness are an advantage.
What about your long term prospects?
Looking further ahead, below is a rough guide for what graduates went on to earn.
Marketing
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£22k
£27k
£30k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
Sport and exercise sciences
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£18k
£23k
£27k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
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Post-six month graduation stats:
This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.
It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.
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Graduate field commentary:
The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show
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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.
While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?
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